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Digital Marketing Writer

Seeking a Digital Marketing Writer with 2 years or more of professional experience. In this role, you'll write, edit and schedule/publish content; oversee our editorial production calendar; and produce monthly digital analytics reports.

Job overview

Location
Kenya
Career Level
Professionals
Kenya

Kenya

Kenya was our founding country of operation, and it remains our largest in terms of both numbers of clients and staff.

About One Acre Fund

Founded in 2006, One Acre Fund supplies 1 million smallholder farmers with the agricultural services they need to make their farms vastly more productive. Our 8,000+ team is drawn from diverse backgrounds and professions. With operations across six core countries in Africa, we make farmers more prosperous by providing quality farm supplies on credit, delivered within walking distance of farmers’ homes, and agricultural training to improve harvests. On average, the farmers we serve harvest 50 percent more food after working with One Acre Fund. 

To learn more about our work, take a look at our Why Work Here blog for more information.

About the Role

As our Digital Marketing Writer, you'll write, edit and schedule/publish content for our digital channels; oversee our editorial production calendar; monitor and report on the performance of your content by using platforms like Google Analytics, social media insight tools etc. and use the data to inform your approach to future content; and act as an overall voice for One Acre Fund.

You'll report to our Managing Editor and work with colleagues on a 17-person Global Communications team.

Responsibilities

  • Writing and Editing
    • Research and write organic and paid content for One Acre Fund social channels and website
    • Write and edit other copy, such as a monthly roundup of stories from farmers
    • Proofread, edit and update content for tone, style, grammar, and formatting before publishing
    • Understand audiences and drive an audience-first approach to content creation
  • Content Publishing
    • Schedule and publish social media posts across LinkedIn, Twitter, Facebook and Instagram
    • Draft monthly newsletters on our email marketing platform
    • Manage the content on our website
    • Manage editorial production calendar on Trello
  • Data Reporting
    • Report monthly engagement trends and suggest improvements to content and channels

Career Growth and Development

We have a strong culture of constant learning and we invest in developing our people. You’ll have weekly check-ins with your manager, access to mentorship and training programs, and regular feedback on your performance. We hold career reviews every six months, and set aside time to discuss your aspirations and career goals. You’ll have the opportunity to shape a growing organization and build a rewarding long-term career.

Qualifications

Across all roles, these are the general qualifications we look for. For this role specifically, you will have:

  • 2+ years of professional experience working with digital publishing
  • Previous professional copywriting experience for digital channels
  • Experience using some or all: Campaign Monitor, Twitter Ads, LinkedIn Campaign Manager, Hootsuite, and Google Analytics
  • Experience using Facebook, Instagram and Twitter for professional purposes
  • Experience setting up performance trackers and producing analytics reports for organic social media
  • Experience using a website content management system
  • Fluent in Swahili and English

Preferred Start Date

Due to the ongoing Covid-19 pandemic, start dates can vary significantly by role. We are adapting rapidly to Covid-19 and most of our team is now working remotely. Given the changing environment, we will appreciate your flexibility in confirming a start date.

Job Location

Nairobi, Kenya

Benefits

Health insurance, paid time off 

Eligibility

This role is only open to citizens or permanent residents of Kenya

Application Deadline

7 February 2022

One Acre Fund never asks candidates to pay any money or pay for tests at any stage of the interview process. Official One Acre Fund emails will always arrive from an @oneacrefund.org address. Please report any suspicious communication here (globalhotline@oneacrefund.org), but do not send applications or application materials to this email address.

Diversity, Equity, Inclusion (DEI), and anti-racism are deeply connected to our organization’s mission and purpose. One Acre Fund aspires to build a culture where all staff feel consistently valued, represented, and connected – so that our team can thrive as professionals, and achieve exceptional impact for the farmers we serve.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal opportunity workplace.

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