Our vision and values

Our vision

Extreme poverty is concentrated in one profession: farming. Most people living on $1 a day are farmers.

If all of the 50 million farm families in Sub-Saharan Africa could grow more on their current plots of land, they would be a powerful force against poverty and food insecurity in their communities.

Farming is truly the engine of Africa's development. When farmers have the opportunity to make their farming more productive, they build pathways to prosperity for millions of families.

Big Harvests

On average, the farmers we directly serve double the size of their harvests—from the same plot of land—and produce a surplus for the first time. We envision a new reality in which all farmers:

• Harvest more from their staple food crops.
• Are protected against crop failures through crop insurance.
• Have access to higher-paying markets for their crops.
• Diversify the crops on their farm and build long-term assets.

Healthy Families

Farmers we serve directly are more likely to have a steady supply of food all year. We imagine a future in which all farmers and their families:

• Never have to skip a meal from lack of food.
• Eat more diverse and nutritious foods.
• Have all their basic needs met.

Rich Soils

The farmers we serve are helping to improve soil health. We picture a world in which all farmers have the option to:

• Plant trees to control erosion and capture carbon dioxide. 
• Control soil pH and boost plant nutrients.
• Diversify their crops to increase soil fertility.
• Compost to minimize erosion.

Our values

Farmers are the engine of prosperity. We believe they hold the key to ending hunger and poverty in our lifetime.

The core values that drive our staff and strategy are: 

Humble Service. We meet farmers in their fields, and we get our shoes muddy. Farmers are our customers, and we serve them with humility.

Hard Work. We work hard every day. We execute with world-class professionalism and business excellence. Farmers deserve nothing less. 

Continual Growth. We improve every season. We work with determination to meet our goals and then stretch ourselves by raising the bar even higher.

Family of Leaders. We bring together the best leaders and build long-term careers. We care for team members like family.

Dreaming Big. We envision serving millions of farm families. We build for scale with every idea and solution.

Integrity. We do what we say, and our words match our values.