Behavior Change and Social Marketing Associate

We are looking for someone with 2 or more years of SBCC, social marketing, or rural extension experience in sub-Saharan Africa.

Job overview

Career Level


Since starting in Rwanda in 2007, our operations have grown rapidly to now serving close to 300,000 clients.

About One Acre Fund

Founded in 2006, One Acre Fund supplies 1 million smallholder farmers with the agricultural services they need to make their farms vastly more productive. Our 8,000+ team is drawn from diverse backgrounds and professions. With operations across six core countries in Africa, we make farmers more prosperous by providing quality farm supplies on credit, delivered within walking distance of farmers’ homes, and agricultural training to improve harvests. On average, our farmers harvest 50 percent more food after working with One Acre Fund. 

To learn more about our work, take a look at our Why Work Here blog for more information.

About the Role

One Acre Fund is committed to transforming our 1-million-farmer core program into a force against climate change. The Behavior Change and Marketing Associate will identify, prototype and scale behavior change interventions to improve farmer adoption of practices which enhance net agricultural carbon sequestration. As part of the Global Impact team, you will report to the Global Impact Lead.


  • Behavior Change and Marketing Research - One Acre Fund's ability to promote carbon sequestration depends on understanding farmers' needs and constraints. You will develop or refine client segmentation, barriers analysis, human-centred design and marketing research to produce insights on opportunities for improved interventions.
  • Improve climate-smart agriculture extension - You will develop and coordinate the implementation of tools to allow country programs to design and test marketing and training interventions to increase adoption of climate-smart agricultural practices.
  • Product and Practices Adoption Monitoring - You will develop protocols to ensure the carbon sequestration trial pipeline maximises opportunities to understand and monitor farmer adoption/compliance with perennial farming systems (e.g. alley cropping) and soil carbon enhancing practices (e.g. residue retention, reduced tillage).
  • Support Compliance, Intervention Design and Testing - You will provide support to multiple teams within One Acre Fund, support on innovation, intervention design and testing. You provide rapid responses to urgent SBCC/Marketing questions, desk research, strategy development, creation of decision-support tools for independent teams, design creative intervention prototypes, incentives and ensure knowledge sharing across teams.

Career Growth and Development

We have a strong culture of constant learning and we invest in developing our people. You’ll have weekly check-ins with your manager, access to mentorship and training programs, and regular feedback on your performance. We hold career reviews every six months, and set aside time to discuss your aspirations and career goals. You’ll have the opportunity to shape a growing organization and build a rewarding long-term career.


Across all roles, these are the general qualifications we look for. For this role specifically, you will have:

  • 2+ years experience with social marketing, social and behaviour change campaigns, prototype and testing preferably in rural East and Southern Africa.
  • 1+ years experience with research or extension project design and management, including participatory methods, human-centered design, surveys and focus groups.
  • Postgraduate degree in social marketing, or related field is an advantage. 
  • Experience with rural extension services, environmental projects or rural development is an asset. 
  • Postgraduate degree in social marketing, or related field is an advantage.
  • Experience with rural extension services, environmental projects or rural development is an asset.
  • You will have at least basic proficiency in statistical analysis, and comfort with Excel (can perform complex functions).
  • Humility. We place a lot of value on open and frank feedback to grow as a team. 
  • A willingness to commit for at least two years. This is a long–term, career–track role.
  • The role may require 25-50% travel for at least the first year (reduced over time) 
  • Language: English required; French or Kiswahili desirable.

Preferred Start Date

Due to the ongoing Covid-19 pandemic, start dates can vary significantly by role. We are adapting rapidly to Covid-19 and most of our team is now working remotely. Given the changing environment, we will appreciate your flexibility in confirming a start date.

Job Location

Kigali, Rwanda


Health insurance, housing, and comprehensive benefits


One Acre Fund can support a work permit for this role. However, nationals of (or those with an extensive professional background and work history in) our countries of operation are preferred.

Application Deadline

13 May 2021

One Acre Fund never asks candidates to pay any money or pay for tests at any stage of the interview process. Official One Acre Fund emails will always arrive from an address. Please report any suspicious communication here (, but do not send applications or application materials to this email address.

Diversity, Equity, Inclusion (DEI), and anti-racism are deeply connected to our organization’s mission and purpose. One Acre Fund aspires to build a culture where all staff feel consistently valued, represented, and connected – so that our team can thrive as professionals, and achieve exceptional impact for the farmers we serve.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal opportunity workplace.

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