How We Grow
When One Acre Fund was founded in 2006, we began with a pilot group of 38 farmers in Kenya. In 2018 we served over 800,000 clients in six countries, and we’re on pace to reach 1 million farming families by 2020.
One Acre Fund has a revenue-generating operating model: About 70 percent of our field expenses are financed through farmer loan repayments, with donor dollars covering the rest. Improving financial sustainability is a key component of our expansion strategy. We want to grow quickly, but we know that outside funding may not always keep pace. Technology is one way we’re boosting our efficiency.
Putting Farmers First in everything we do not only keeps us mission-aligned—it also helps us grow. Below are the principles that have driven our expansion over the past 10 years.
Focus on Impact
If our clients see reliably better harvests year after year, more people will want to enroll with us. We have well-developed innovation and impact measurement departments to ensure we’re consistently delivering high-quality products and services.
Focus on Outreach
If we’re embedded in communities, our clients trust us, and they recommend us to their neighbors. That’s why our model relies on building strong relationships and person-to-person marketing.
Focus on Leadership
We have dedicated staff in the field whose careers have developed as our organization has grown. Our team members are motivated, know our model inside and out, and are committed to our clients’ success.
Focus on Trust
Integrity is one of our core values—we do what we say we’re going to do, and we’re committed to staying with communities for the long haul. The trust we’ve earned with clients, local governments, and community leaders is one of our biggest assets.