In this piece, Wafa Khan, our Research and Partnerships Senior Manager, shares her career journey, how she creates impact for farmers in her role, and what that impact means to her.
By listening closely to farmers and prioritizing their resilience, we have expanded our fruit tree offerings. Over the past four years, we have increased our portfolio from 2 species to 10 varieties. In 2025 alone, we distributed over 3.6 million seedlings of avocado, papaya, coffee, macadamia, guava, lemon, banana, cloves, parkia, and Japanese plum across the countries we serve.
Extension work has remained an important part of our model since we began 20 years ago. But where does this knowledge come from, and how does it make its way to the farmers who need it most?
To better reflect the reality of farmers’ lives, our Monitoring, Evaluation, and Learning (MEL) team developed a new approach; whole-farm measurement. By measuring the whole-farm impact, we will develop stronger, data-driven strategies to better support farmers across all their crops, and ensure we continue to generate a meaningful impact for the farmers we serve.
This study demonstrates the potential of providing planting date decision support to farmers, based on real-time forecasts of soil moisture, combined with climatological information on rainfall and temperature seasonality.
We provide insight into our research and development process, which we use to expand our products and services for our farmers.
